Marketing 101 – "Must Haves" for Starting a Small Business Online

When considering starting a small business online you must do the proper research and implement the right tactics to ensure that you will have a successful product launch.

It is always best to ensure yourself that there is already a market for what you have to offer and that this target market is ready to buy now into whatever your services provide.

The first order of business is to come up with a product idea to test out in the market place. A carefully thought out product with a well researched niche will provide you an income fast to help you reach certain target goals.

You can begin your research into your target market by first utilizing simple tools like the Google Keyword Planner tool to see if there are people searching for a certain type of item, such as scuba diving gear, white water rafting gear, mountain biking gear, etc. The list can be endless and it is super important to narrow down your product ideas to niches that haven’t necessarily been tapped yet.

Now, the first step is really thinking of a product but the most important step that follows is actually testing out your product concept to see if anyone is willing to buy it on the spot. What you want to do next is perform “dry testing” which consists of placing a thoughtful ad in either Facebook, Google or eBay.

In the initial stages I prefer to choose eBay simply because it is easy to place a product concept ad as an auction item to see if there will be any real world bidders attempting to buy your product. However, if you are severely uncomfortable with the idea of “dry testing” you can also place on ad on Google or Facebook for the following idea:

See if you can build an email database of people interested in an ebook, or free course related to your product. For example, if you wanting to sell a dog sledding competition book and you want to see how many people would remotely be interested in it, you can set an ad campaign promoting a free ebook on your top 10 tips of doggy breeding success in the cold weather.

What this does is creates an interest to people already in dog training that may consider actually joining a system that teaches dog sledding, but again it comes down to careful research and idea testing.

With these two tactics you can easily be on your way to launching a small business that is specific to a certain niche, and build a confirmation that people are actually interested in what you have to offer. The essence of marketing and the essentials for long term success.



Source by Cesar A Soto