Archives for October 2017

House Beautiful Magazine – The Definite Guide to Home Decoration

Won’t you love to find your house to look more beautiful? Surely, you do! In fact, not only you, but every people in this world will love to see their house interiors look beautiful and appealing. However, you want to decorate your house with not the common age old themes available. Rather, you would definitely love to apply something special and unique in appearance and will certainly make every strange and visitor amazed by the appealing gorgeousness. However, visiting and consulting the interior decorators will let a big amount of money fly away from your pocket as consultation fee. But, you are not in the mood of spending any sort of money to these expensive interior decorators. Then, what will you do? How will you get your ideas of decorating your house interiors?

There is a definite alternative to the above- mentioned process of consulting the decorators. But trust me, the option that I shall be providing you is a lot more cheaper one and will extremely fruitful according to your needs and requirements. The option is to look for the ones that follow the theme of house designs and d├ęcor. Among the wide range of similar themed ones available, the most useful and popular is this  magazine .

A wide range of unique ideas, appropriate color combinations, along with expert opinions and advice, preview of designs and news are feature in this popular reading material. The  magazine  gets published on a monthly basis.

When you go to buy the  magazine , you may find the price a bit too heavy. Not only this specific brand, but all the brands following the household themes are quite expensive in pricing. That is the major reason people love to avail the subscription offers associated with these popular brands.

You can avail 30 issues for $ 30 or 20 issues for $ 25 or 10 issues for $ 15. While availing the offer of 10 issues gives you a discount of 67% on the total cost price of the issues, the discount percent rises to 72% while availing the offer associated with 20 issues. But the best deal is associated with 30 issues. If you avail the 30 issues offer, then you get a discount of 78% on the overall cost price. Isn’t it a good bargain deal? Surely, it is!

The payment option is through credit card. The best way to avail the subscription is through the online mode, if you are residing in a foreign location. The  magazine  has its own website and there is the option of availing such offers is available. You need to simply fill in a form and click on the option you are choosing and like to avail. And don’t worry about the delivery. It will be get done right at your doorstep within a period of 15 days to the maximum.



Source by Sturt Clark

Top Mistakes In Advertising & How To Avoid Them: Part 3 of 10 Part Series Identify Your Target Group

Welcome along once again, I’m thrilled you’re able to join me for a few minutes and what is article number three of our series of ten, on the Top Ten Mistakes in Advertising and How to Fix Them.

As we witnessed in articles 1 & 2, we talked about testing and about the critical importance of identifying each and every ad you prepare. Those should be the foundation for everything that goes out to the marketplace.

One challenge that I’ve run into on a number of times is that my clients have considered themselves to be the target group. And while that may or may not be the case, in the majority you are selling a product or service to fix someone else’s problem, and your tastes as the product or service solution are probably really different from the recipient who needs your expertise, your product your service.

I had one client who was infamously attached to a particular media, and it’s a very fine media, but it was the only one he would use because it was the only one that he felt delivered the message that he would see.

My challenge to him was quite simply, Ian, please remember you are not the target audience for what we are trying to sell, and I applaud you for being so attached to this particular media but it should not be the only vehicle that we utilize.

Now ultimately he relented and we did use a mix including his favorite but used the mix of media to reach a broader platform and still stay within budget.

I think that’s a critical component for too many advertisers. They unfortunately and unwittingly sometimes have blinders on so that they only want to use the media that they see, and recognize, and understand and appreciate and are familiar with, and that’s excellent.

It’s always a good comfort zone to be using something that you know and like and trust, and importantly if you have tested and if it’s working for you keep using it. I have no quarrel with that, however I want you to make sure you don’t discount or dismiss other opportunities… because I never read that   magazine , I don’t listen to that radio station, I never get home in time to watch TV.

You’re right! You don’t! But you are not selling to you, you were selling to the hundreds, thousands, hundreds of thousands who are interested in your product,

in your service and they don’t really care what would you watch. What you want to do is put your message in front of them on the platforms and the times that resonate for them.

If you have a chance to see it that’s great, and you will see the commercial before it goes to air and we can give you scheduling as to when it will be on air if you want to take the time to record it and watch it later.

We can give you a list of the websites that we’ll be appearing on if you want to personally go in and look at it, that’s excellent. But don’t dismiss other media options just because they are not familiar to you. They are familiar to your audience. Your media professionals should be able to put in front of you empirical data showing this is why you need to utilize radio in addition to  magazine .

Why online platforms are going to be a powerful assist to the  magazine  and out of home campaign. Whatever it is, firstly it should be measurable, empirical to justify it, but importantly it has to be reaching your preferred target group.

So as I mentioned at the outset, the chances are pretty good you’re not your products’ target group so don’t just rely on your gut or your instinct or your own taste in media for where to place the ad.

Goodness sake I’ve placed hundreds maybe thousands of ads in media that I know from a buyer’s standpoint and not necessarily a users standpoint. And that’s fine because like it or not, I’m not always a target group for such-and-such a product.

But I do know the right media to get your message in front of the proper target.

So when you’re developing who your audience is, please take the time to be as specific as possible. You don’t want to get so finite that you end up with a universe of twelve people and I’ve seen that happen.

But don’t pick the wrong place or the wrong target group or both and then wonder gee, why this is such a lackluster response. Man, nobody is buying my new space-age shovel, my post hole diggers, my whatever, they need to know that you’re providing a solution and the solution it provides has to be what they need, and has to be in the media that they are going to respond to and act on.

One client in particular was a real sports fan and yours truly as well. Absolutely pick, a sport and I’m there. But they put the ad on the sports radio network because that’s what they listen to. However their primary audience was for younger females who had little, if any interest in most of these sporting programs. It’s disappointing because it was such a powerful campaign if it had been properly directed to the right audience. So here’s what I want you to do.

To fix mistake number three, do the proper research find out who is really buying your product or service and maybe that’s a survey, a store intercept survey, an online survey, a mail out, something that genuinely tells you who is buying your product or who you think your candidates are.

You can get as specific as possible by gender and age, by income and lifestyle, and a host of other demographic details that will help you zero in on them. As much as you’re able. Please do not rely on the universe of one sampling. Well my mom liked that. Oh perfect. Love your mom. You should always love Mom, but Mom’s not necessarily buying the new car ramps or the trampoline for the kids.

That’s not to say they’re not influencers, but understand importantly who is going to be making those decisions. If it is Mom that’s great.

If it’s Dad or a Dad and Mom or if it’s the boss or if it’s the treasurer, or your financial officer in the company you really truly need to know who you’re going after to make ads work harder, be more impactful and importantly cost you less, yes, cost you less.

You will get a better return on investment and give you more to spend for future marketing if you take the time to identify who it is you want to go after. What message you want to put in front of them, and which media to best reach them. Believe me, after three decades, I can tell you it is well worth the research to know your audience.

Okay, so what you’re looking for are some characteristics which consistently define your audience then you can create the message using the right radio station or website, outdoor media, newspapers that efficiently and effectively reaches them.

Equally as I mentioned at the outset take the time to test the ad. Or multiple ads on a small scale to see what works. You’ll have a lot of coding in place and a lot of planning to do but it will pay dividends when you hit the sweet spot of the ad, or the ad in the right media or media mix that bring in the customers.

By the way, many of the local media sales reps should be able to give you detailed profiles from all of their resources to give you a clear handle on who you’re after.

Let them do some leg work. Tell them who you want to reach and in many cases it’s a very specific age and income bracket that you’re after and you want to see how well their media, whatever radio station,  magazine , newspaper, it happens to be, you want to see how well their media gets in front of those audience members and eyeballs on a regular basis and can you track how well they’re performing.

Respectfully I don’t mean just ‘Likes’ that’s a certain, KPI that seems to be quite a hot button and that’s great. But that’s not really a true measurement of how well the product is doing. You want a measurable return on investment. You want to be able to say that we spent $1,000 for this ad and it brought in $2,000 dollars worth of new business. Perfect.

If all you’re getting is 500 likes or 35 shares etc.,… that’s nice. That’s not what your marketing should be about. It should be bringing you back at least a dollar for every dollar you put out there. So when you are testing your ads take the time to do it on a small scale. Here’s the best analogy that I will leave you with, you don’t need to eat a whole bowl of soup to find out if it’s salty usually one or two spoonfuls will tell you

Then you’ll decide whether or not you want to eat the rest of it or move on to something else. With that I bid you adieu for number three. I look forward to seeing you in Article # 4- Learn To Be Consistent.



Source by Dennis W Kelly

How to Make All Natural Beef Tendon Dog Treats

With all the current safety recalls of dog treats, why not make homemade treats for your pet? For those that are concerned about ingredients in the treats they feed their dogs for health, this recipe is a winner! There are only two ingredients, beef tendon and olive oil. Beef tendon is a popular addition to Asian meals and can be easily obtained at your local Asian foods market.



Ingredients & Supplies



You will need; beef tendon, olive oil, a kitchen brush, a good sharp knife, a cutting board, some tin foil and a drying rack/drippings pan combo for the oven. Before you start anything, turn the oven on to it’s lowest possible setting (usually 200F)



STEP 1 – Preparing The Beef Tendon



Tendons naturally occur in pairs. Find the part of the tendon where you can easily pry them apart. Taking your knife, gently fillet the tendons apart.



STEP 2 – Oiling The Tendons



Taking your kitchen brush, lightly coat all the tendons in olive oil. The oil will prevent the tendons from getting overly dry. Place the oiled tendons on the drying rack. Make sure that the drippings pan is coated with tin foil, this will make clean-up easier.



STEP 3 – Baking Time



Place the pan in the middle rack of the oven and let the tendons dry for about 2 hours. The tendons will shrink by about 50% with the drying process.



STEP 4 – The Final Touches



Allow the tendons to cool down for a few minutes and then trim off any excess fat. Cut the tendons into appropriate bite sized pieces for your dog and you’re done! Store these treats in the fridge to prevent spoilage. Shelf life is about two weeks.



Source by Karen Friesecke

The Polish Boy: A Cleveland Superfood

It is unfathomable that you have never heard of LeBron James and the World Champion Cleveland Cavaliers, The Rock and Roll Hall of Fame, Superman, yes, (the original Superman), the mistake on the Lake, the fumble, the shot… OK, now I’m getting negative. Well anyway, one thing you have probably never heard of that Cleveland is famous for is the “Polish Boy”.

No, it’s not a boy band from Eastern Europe. A “Polish Boy” is a sausage sandwich, usually made with smoked char-grilled Kielbasa stuffed into a giant hotdog roll and drowned in a sweet and spicy barbecue sauce, covered with French Fries, and cool creamy Coleslaw.

Trust me, it’s good…

Even Esquire Magazine has fallen under its spell, by dubbing it “soul on white”… as in white bread. And Wendy Williams has even paid homage to its majesty on her name sake show.

As popular as Polish Boys are in town, depending on where in town you are, they can be a little hard to find. When I was a kid, we used to get them on our way to the Cleveland Indians games from the various sidewalk vendors downtown by the stadium. Nowadays, your best bet is “Seti’s”, which is a food truck that’s usually parked at Dean Supply, a restaurant supply in town of Woodland Ave. Additionally, most Soul Food restaurants like B&M’s and Hot Sauce Williams will have the original and they also make their own twist on the classic.

I know you’re probably thinking, “If they are so good, how come I haven’t heard of Polish Boys?

Well, unlike other American cities known as food destinations with favorites like:

Philly Cheese steaks (Philadelphia), Po ‘Boys from Nawlins’ (New Orleans), or even Pink’s Hot dogs in Los Angeles. Like most everything else from Cleveland, there is very little fanfare and respect for the greatness abound. But those that know come and enjoy a great treat, while snobs and the un-sophisticated miss out. Just remember, don’t forget napkins… lots of napkins!

Feeling adventurous? Bring a little Cleveland into your home and try to make your own sandwich?

Below are the basic ingredients and instructions for about 4 sandwiches:

You will need:

* 2 lbs. of potatoes, split cut, washed and peeled, fried in Canola oil and Salt

* 4 smoked beef kielbasa links boiled. (Optional): quickly deep fry them after boiling

* 4 white bread hoagie rolls

* Coleslaw (either store bought or homemade)

* BBQ Sauce: (Optional) Using hot sauce will make it authentic.

Oh yeah again, don’t forget about the napkins…



Source by Rahman Colson

Ten Little Known Facts About Cats

While cats are counted as the most-owned pet in the U.S., dogs still receive more attention from their owners. This might be attributed to the fact that most people don’t know very much about cats and thus, have no idea what kind of attention they need. Cats are regarded as aloof and independent and so, require less attention. Cats can take care of themselves in ways dogs cannot, but this does not mean they prefer to be left alone.

  1. They need as much attention as dogs. Cats are emotionally sensitive and need companionship, too. If we ignore them, they learn to be aloof, but they’d rather be affectionate.
  2. Cats can be trained to do many things, including walk on a leash, “speak,” beg, sit, lie down, etc. It just takes different training methods and lots of patience.
  3. The average lifespan is about 15 years, but it can be much longer with good care. A stray might manage to survive two years in harsh surroundings, but a well-cared-for pet cat can easily attain 20 years.
  4. Fossil records have shown that cats have been around for more than 35 million years, without much change in their shape or behaviors.
  5. As long as a space or an opening is not smaller than their heads, cats can squeeze through them, because their skeletal structure is narrow at the shoulders and the clavicle and shoulder blades (that give humans their wide shoulders) are very narrow and rotate easily. It is incorrect to say that cats do not have shoulder blades.
  6. A cat’s whiskers are essential equipment for analyzing their environment and can be moved in independent groups with the many tiny muscles that control them. They can detect the slightest air movements, which can help with hunting small prey. Blind cats hold them forward, using them much as a blind person uses a cane.
  7. Their ears also are controlled by many more muscles than humans have. Cats can move their ears over 180 degrees using the 30 or so muscles they have, compared to only 6 for humans.
  8. A cat’s jaws move only up and down; there is no sideways movement. This means they cannot grind their food. They can only chomp down on it. This means that so-called dental treats or chew toys are ineffective, therefore, they need to have their teeth cleaned fairly regularly.
  9. Allergies to cats involve a skin secretion called “sebum,” rather than hair, saliva, fur or dander, as many believe. Thus, a hairless cat is not really hypoallergenic, and those breeds require frequent bathing to control it. They also require more skin care for protection, since hairlessness is not natural.
  10. Cats have better hearing than dogs. Humans can hear up to 20 kilohertz, cats are at about 65 KHz, and dogs are somewhere in between, depending on breed and health.



Source by Dr. R.J. Peters

Do Not Buy the "Rich Dad, Poor Dad" Book Until You Read This!

Rich Dad, Poor Dad, Robert Kyosaki

“What the rich teach their kids- that you can learn too.”

What is the book about?

Rich Dad, Poor Dad introduces you to the basic principles of investing, explains why investing is so important, and explodes the myth that you need to earn a high income to become rich.

Who is this book written for?

If you have little or no financial education and want to learn the basic rules about investing, read this book!

Robert Kyosaki, a self-made millionaire, successful business owner and international best-selling author, teaches you about investing, by recounting the story of his financial education from two strong role models:

Poor Dad (his natural father), a well educated and highly paid government official.

Rich Dad (his best friend Mike’s father), a high school dropout and successful businessman

Each Dad had a very different attitude and approach towards the subject of money. One ended up jobless and in debt, the other, one of the richest men in Hawaii.

Robert describes, how as a small boy, he made the decision to listen to his Rich Dad who subsequently taught him how to think, act and become rich.

“One dad had a habit of saying ‘I can’t afford it’ the other ‘how can I afford it’…One statement lets you off the hook, the other forces you to think”

Robert writes in a simple, non-assuming style without complicated words and financial jargon. Through amusing stories and simple diagrams he explains the six basic lessons his Rich Dad taught him about money.

“Most of us learn about money from our parents, so what can poor parent tell their child about money? Stay in school and study hard? Schools focus on scholastic and professional skills but not on financial skills. This explains how smart bankers, doctors and accountants who earned excellent grades in school, struggle financially all of their lives”

I say:

Never read a book about investing? This should your first one.

I came across “Rich Dad, Poor Dad” completely by accident, in my local bank.

It immediately stuck out from the boring “money   magazines ” and after flicking through a few pages, I was so impressed (and surprised) a book about finance could actually hold my attention, that I bought it and finished it in one sitting.

For anyone (like me) whose parents never taught you about financial matters, I suggest you buy this IMMEDIATELY!

There are no definitive, practical instructions of how to get rich, but it will open your mind to the possibility. More importantly it will change the way you think about money forever.



Source by Myles Harman

Fashion in the 1950’s

The 1950’s spawned a wide variety of original and distinctive styles, presented with a classic new age twist. For America, recently recovering from catastrophic tragedies related to the second World War, the 1950’s brought restored hope; a chance for a new way of life whose destiny would be decided by them alone. This metamorphosis of America was heavily represented by fashion.

Women especially dramatically altered the way they dressed and presented themselves; during the evolution of an increasingly liberated society, women began to favor casual, relaxed clothing over traditional dress rules and associated formality of previous decades. Some of the most admired new trends for women in the 1950’s included button-up sweaters with simple necklines, fitted blouses, and full knee-length skirts. However, the most prevalent fashion for women during this time was dresses. Most dresses were worn casually, and were accentuated with circle skirts, halter straps, or small collars. Evening wear dresses seemed soft yet daring, coming in many pastel hues and accompanied with bold ruffles, tulle trim, and dazzling velvet bows. The fitted evening wear of this period, which was usually sleeveless or strapless, was also emphasized with sheer silk.

Growing increasingly popular, the full skirts of the 1950’s needed some sort of support in order to maximize their look. To address this problem, Nylon petticoats were created exclusively to be worn in conjunction with full skirts to create fullness. Nylon was a favorable material because of its high quality and easy care wash. This fullness it created transformed the skirt who gave nothing more than a gentle swish, into a glamorous royal-like flutter. Another significant fashion of this period is the swing coat, developed in the last 1940’s by Jacques Fath. The silhouette of the swing coat was “designed perfectly to cover full skirts, and also ideal for the post war high pregnancy rate”. Another trend in the 1950’s was the “trapeze dress: a swinging dress almost triangular in shape and designed to be worn with low shoes and bouffant hairstyles.” The trapeze dress was later modified into a shorter baby doll tent style dress, which was popular in the next decade. Perhaps one of the most classic fashion garments from the 1950’s was Christian Dior’s H-line of 1954, which consisted of a slender tunic-style suit with a slim skirt. His other popular fashions during this period were his A and Y lines. Dior has long been a dominant force in the fashion world, especially in the 1950’s. His creative and usually voluminous garments gave women a more feminine touch. Another designer, Hubert Givenchy created a Parisian style dress in 1957 which he called the Sack. The Sack began the trend of straighter-waist dresses. Initially, it developed into the “fitted darted sheath dress and later into the loose straight short shift dress.”

Coco Chanel was another major fashion designer in the 1950’s. In contrast to popular full and flouncy skirts, Chanel began creating the boxy, now classic Chanel suit jackets and skirts in trimmed and textured tweed. The materials Chanel chose were always richly textured, which contributed to the finished product’s high prices. Chanel’s silhouette of her suits was completely straight, divinely lined with silk. Her look was classic, refined, and adorned with details. Chanel also accessorized many of her designs with strings of pearls and collarless jackets, both of which were considered fashionable in the 1950’s. One of the most classic trends from the 1950’s is the empire line, which was introduced in the late 1950’s. This style was applied to dresses and shirts mostly, and was adored by teenagers who looked innocently childlike, hence the coined phrase “baby doll style”. During the 1950’s, all teenagers were expected to dress like their elders. The empire line was also a striking contrast from what most mothers wore at the time, which contributed to its high approval among teenagers in America.

Until the 1950’s, the term “teenagers” was not commonly used, and certainly not a targeted market group. But with a new range of influences, including film, television, rock music, and magazines, teenagers began to be respected and acknowledged in the community. Often nicknamed the “Space Age”, the 1950’s was an important time in history for science and development as well. So many aspects of life changed during this period, perhaps partially attributed to the recent end of World War II. America had emerged from war with prosperity and a new identity. A new consumer-based society was “forging ahead, helped by such new developments as the credit card system” (Baker, 6). These innovative conditions however produced a similar effect on the fashion industry: while so many things in the lives of Americans were changing, they stayed clear from the radical, intense fashions while preferring the normalcy of standard trends. For once, being normal felt good. Another huge change in the 1950’s was the increased ownership of television sets. Popular television programs such as I Love Lucy connected Americans on both sides of the Atlantic, bringing a sense of unity in the country. Segregation was ended in 1954, which brought together black and white students for the first time though racial tensions were still high, and also birthed the existence of civil rights leaders such as Martin Luther King Jr. Constant fears of communism reaching the states held many Americans tight with fear. More changes brought forth in the 1950’s include the discovery of DNA, the launching of the first space satellite, an increase of women in the work field, and of course, rock and roll. All of these economic, social, and political changes in the world affected the American citizens, and therefore the fashion industry.

Regardless of the world’s issues, the top fashions that drove the industry were more influenced by those who were idolized by the consumers: celebrities. Some of the most popular celebrities in the 1950’s include Marilyn Monroe, James Dean, Ricky Nelson, and of course, Elvis Presley. Marilyn Monroe’s sexy yet simple style was a widely imitated across America, by women of all shapes and sizes. Elvis Presley was another huge influence in the 1950’s; not only was he adored by millions of girls, but he was also an inspiration for men. In a time where men only wore traditional attire, Elvis tore down all barriers which confined men to navy suits and ties. Elvis typically wore clothes that were more popular among the African American population. His wild pegged pants and zoot suits concerned the conservative community of America, who hardly approved of such a “gender bending, race-integrating star” (SOURCE). Elvis’ bright and baggy clothes, makeup, and so called obscene dancing all acted as evidence of his single handed destruction of the morals of America’s youth. Not all men followed the examples Elvis set however. In fact, more men in this time period dressed conventionally than not.

Most men in the 1950’s maintained clothes with casual and modest colors, including dark blue, dark brown, and charcoal. The occasional daring young man would wear pastel pink to stand out; a trend that was just gaining momentum in the 1950’s. Cardigan sweaters were popular among athletes, and older men. Additionally popular were fitted vests, plaid flannels, and collared jackets. There was flexibility in men’s casual wear, and was a common sight to see shirt tails sticking out. Basic fedora-style hats were also a staple item in the 1950’s for men.

Hats were also fashionable accessory for women in the 1950’s, for the reason that they were believed to add a final touch of glamour to any woman’s outfit. The pillbox hat, first introduced by Balenciaga and later modeled by Jackie Kennedy, became one of the trendiest accessories of the decade. Several glorious hat styles existed in the 1950’s. Some hats were covered in flower petals, while others were adorned with swirls of georgette. Gloves were also worn often by women, especially those of elite social status. Some were made of cotton, which was much more affordable than leather or nylon. Though gloves came in many colors and styles, clean gloves whose color was white or cream were the most favored. Fur trimmings and adorned collars were also extremely fashionable. Brooches too, were considered a glamorous accessory.

The 1950’s was a decade in which fashion changed dramatically from previous generations. Multiple influences from political debates, to economic issues, to new age celebrities and mass media all influenced the distinct styles and trends which identify the 1950’s. Recovering from the casualties of World War II brought a lasting change to America, which was reflected in the fashions of this decade. The American women craved glamorous simplicity in their new lives, and as a new and liberated society evolved, the women of America began to liberate themselves by choosing which fashions they felt depicted them best. Not only were the 1950’s important in history, but they also greatly transformed the face of fashion in America.



Source by Sara Buttar